Available for new opportunities

Yousaf Sardar Saif.

I'm a Social Media Manager

7+ years in news, media & digital entertainment, managing 100+ accounts across Facebook, YouTube, Instagram & TikTok. Managing digital presence. Building audiences. Driving impact.

Work with me Read cover letter

4 major platforms
News · Broadcasting · Entertainment

About me

Turning content into audience experiences.

Results-oriented Social Media Manager with 7+ years of professional experience in the news, media and digital entertainment industries, specialising in multi-platform social media management, digital content strategy, brand positioning and audience engagement.

I have managed 100+ social media accounts across Facebook, YouTube, Instagram, TikTok and other digital platforms, working with news and media organisations, digital content brands, influencers and prominent public figures.

My expertise lies in developing platform-specific content strategies, managing high-volume digital publishing operations, optimising content performance, and strengthening online presence through data-driven decision-making, often in fast-paced newsroom environments where real-time distribution, trending topics and editorial coordination are critical.

With a strong understanding of social media algorithms, digital storytelling, content optimisation, performance analytics and multi-account management, I combine creative thinking with strategic execution to support brand visibility and long-term audience development.

  • Senior Social Media Manager
  • Digital Media Strategist
  • Content & Audience Growth Specialist

Experience at a glance

The numbers behind the work.

Experienced in managing a diverse portfolio of accounts, focused on effective content strategies, multi-platform publishing and sustainable audience growth.

Experience
0

Years in news, media & digital content

Portfolio
0

Social media accounts managed

Reach
0

Major platforms

Analytics-led growth Data-driven

Performance insights, turned into sustainable growth.

EngagementReach
Industry expertise
  • News
  • Broadcasting
  • Entertainment
  • Influencer Marketing
  • Personal Branding
Core specialisations
Social Media Strategy Content Management System (CMS) Content Operations Digital Publishing Audience Engagement Analytics & Brand Growth

Case studies

Results that speak.

All case studies
Entertainment · Digital Media Kya Drama Hai Pakistan's first TV drama review show, built into a digital powerhouse. 1B+combined views400K+YouTube subscribers70%+female audience Read the case study Healthcare · Personal Brand Dr. Abdul Basit An orthopedic surgeon's brand, from almost zero to 100K organic followers. 10K+in 30 days100K+in 12 months433K+Facebook today Read the case study Television · Morning Show City@10 A local TV morning show, turned into a 900K+ digital community. 900K+followers from zero329.9MFacebook views, 2026100%organic Read the case study

Expertise

What I do.

Start a conversation

Multi-Platform Management

100+ accounts run day to day across Facebook, YouTube, Instagram and TikTok.

Content Strategy

Platform-specific strategies built around each audience and each brand's voice.

Newsroom Publishing

Real-time, high-volume distribution, trending topics and editorial coordination.

Personal Branding

Growing the digital presence of influencers and prominent public figures.

Analytics & Optimisation

Performance insights and algorithm know-how turned into sustainable growth.

CMS & Content Ops

Efficient workflows for publishing at scale across complex account portfolios.

How I work

From insight to impact.

  1. Step 01

    Understand

    Audience behaviour, platform algorithms and the brand's unique voice.

  2. Step 02

    Strategise

    Platform-specific content plans built around each audience.

  3. Step 03

    Publish

    High-volume, real-time distribution with editorial coordination.

  4. Step 04

    Optimise

    Performance analytics feed back into the next cycle of growth.

Professional philosophy

Every platform has a different audience, every brand has a unique voice, and every piece of content is an opportunity to connect, engage and grow.
Connect
Engage
Grow

Cover letter

Why work with me.

A short letter on how I approach social media management, what I've delivered across news, media and personal brands, and what I bring to your team.

Read the cover letter Download PDF

Get in touch

Let's grow your audience.

Open to full-time roles, consultancy and brand or creator partnerships.

Emailcontact@yousafsardarsaif.com Phone+1 (412) 886-3044 LinkedInConnect professionally
Usually replies within 24 hours